Simon Cowell likes being mean to reality show contestants - or, brutally honest, at least - but he likes to be a gentleman to the women in his life.
And that's the reason he's not impressed that his private life is all over the tabloids at the moment.
In an interview with TMZ, he said:
"It’s not my habit to kiss and tell. I’ve never done it. I’ve always tried to keep my private life private, and so it's unfortunate.
"So I was feeling very embarrassed and not gentlemanly at all this week… because it’s just not my style.
"At the same time, the guy’s got the right to write the book he wants, but it has been uncomfortable, to be honest with you."
In case you missed it, his style is apparently dating three women at once.