We think the pot shouted at the kettle so loudly when Simon Cowell called Will Young 'obnoxious' that it actually jottled the X Factor mogul back into reality.
Talking to The Sun about the upcoming series of Britain's Got Talent, the TV mogul explained:
"I ended 2010 on a real high, it was the Matt Cardle year — my favourite year — and the figures for X Factor were huge.
"I did get too arrogant, everyone does. When you have a very good year like I did in 2010 you get a bit cocky. You think you are great, then you get a bit of a smack.
"We went into 2011 thinking, 'It's all going to be easy' and of course it wasn't. It was a massive wake-up call. From BGT, to Red Or Black — me making these massive predictions in America.
"You're in the hands of the public and it's very unpredictable.
"Last year was the year my ego was put in check, yes. It wasn't a terrible year, but 2010 was spectacular."
"It feels like I'm back at the beginning again. I am optimistic — but not so arrogant, I'd say."
Although his next statement sort of implies otherwise:
"Richard Branson is the sponsor of the show with Virgin. We are trying to work out a way so that the winner of the show gets to go up in the spacecraft and will be the first person to perform in space.
"I'm being serious. You could be the first singer or dog act, whatever, performing in space.
"I would go on the spaceship myself — you have to have a lot of training. I love the idea that, if they are up for it, then they have the option of performing in front of the whole planet in space.
At least there will be enough room for his ego in outer space….