After the crushing disappointment Joey Essex suffered at the hands of The Only Way Is Essex bosses, who banned him from promoting and filming a video for his sure-to-be-a-hit single Reem, he's back with something better.
360 Records are said to be going ahead with the release anyway, but budding businessman Joey has another ace up his sleeve. Yes, from today you can be the proud owner of Reem clothing, including a t-shirt that reads:
"Look Reem, Smell Reem, Be Reem… Reem"
If only he could have got D-Ream to help him out promoting it all. Still, seems he's doing alright as Selfridges will be stocking them from this weekend, and you can bag it all online today.
A source told The Sun:
"Joey can't believe his clothes are being sold at Selfridges.
"Everyone who goes to Sugar Hut will soon be kitted out in his gear.
"Joey's going to make a packet, he thinks it could be the start of something big."
Will you be picking up some of Joey Essex's wares?
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