Sadie Frost and business partner Jemima French's fashion label FrostFrench has gone bust after accounts showed it was saddled with crippling debts. Financial results show they owe one creditor alone a £3.3m. However, the pair have set up a new firm, Frost-French London Retail, to try and turn around their losses. “Sadie and Jemima were both absolutely devastated when they realized the company was heading into administration,” a source told the Daily Mirror. “They've put their heart and soul into FrostFrench for the past nine years so neither were prepared to go down without a fight. As a result they have set up a new company to invest in the label - and to pay back some of the money they owe. Sadie is determined to pay back every penny - but there's absolutely no guarantee this will happen. The next few months are crucial.”


























