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Sadie Frost label goes bust

FrostFrench, Sadie Frost’s clothing label has gone bust.

Sadie Frost and business partner Jemima French's fashion label FrostFrench has gone bust after accounts showed it was saddled with crippling debts. Financial results show they owe one creditor alone a £3.3m. However, the pair have set up a new firm, Frost-French London Retail, to try and turn around their losses. “Sadie and Jemima were both absolutely devastated when they realized the company was heading into administration,” a source told the Daily Mirror. “They've put their heart and soul into FrostFrench for the past nine years so neither were prepared to go down without a fight. As a result they have set up a new company to invest in the label - and to pay back some of the money they owe. Sadie is determined to pay back every penny - but there's absolutely no guarantee this will happen. The next few months are crucial.”