Cheryl Cole is at the subject of bidding war between fashion firms, the Daily Mirror reports. Insiders say three firms are involved in negotiations with Roberto Cavalli currently leading the way having offered £1.3million for Cheryl to be the face of his next autumn-winter collection. "Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women - but perhaps cooler and more streetwise than Posh," Claire Beale, the editor of advertising magazine Campaign, explained. "Her fashion credentials aren't yet up to Victoria's, and she's still a little more high street than couture. But she combines beauty, poise and elegance with warmth and a big personality. Cheryl is a fantastic example of an ordinary girl made good. Hers is a real fairytale story but she's still down-to-earth enough to be immensely popular with a broad range of women. No wonder she's in such demand."
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