All hell broke loose in the Celebrity Big Brother house this January when celeb fish wife Jade Goody called fellow housemate and eventual winner Shilpa Shetty “Shilpa Poppadom”.  More than 30,000 people complained to Ofcom the independent regulator, The Carphone Warehouse pulled their sponsorship of the show and The Perfume Shop refused to sell Jade’s perfume (who on earth would want to smell like Jade Goody, anyway?). Even though CBB had its biggest ratings ever during the scandal, producers decided to call off 2008’s planned show. Jade rightly got a kicking in the press before visiting Delhi to apologise to the entire Indian nation.