With a film to promote Sacha Baron Cohen’s alter ego was in inspired form this week, in a string of interviews. The Austrian fashion reporter took verbal shots at Peaches Geldof - “She looks like she ran though Topshop naked covered in glue” - and Katie Price - “She dresses like ein classic transsexual. All big colours and showing off of ze fake titzen to prove they are ein voman”. But there was praise too, Brüno said supermodel Naomi Campbell was an inspiration. “She has been in the business for 20 years,” he explained. “Und, despite all the fame and success, has remained a total bitch."