That's not all, it's also the UK's No. 1 Facial Skincare brand* and, even better, it's totally affordable! Sounds too good to be true? We put it to the test.
We decided to start with the popular Simple Kind To Skin Hydrating Light Moisturiser, said to be effective, easily absorbed and free from nasties. In fact, to give it the proper once over, we decided to recruit a whole panel of girls to do the testing - and who could be more likely to give us an honest review than you, our lovely handbag.com readers! We gave the Kind To Skin Hydrating Light Moisturiser to fifty of you lucky ladies to sample, and then waited for the reviews to roll in.
Let's face it, moisturiser is one of the most important parts of a good skincare regime. We want our skin to look and feel smooth, hydrated and healthy. But so many creams feel sticky, or leave our make-up slipping all over the place. Could Simple do better?
So, what was the verdict?
A definite thumbs up. "Such an amazing product," wrote one happy tester, "I saw results after my first use and then after a week people were commenting on how good my skin looked; not dry anymore."**
Over 95% said it was absorbed into their skin quickly or instantly **- meaning no make-up calamities! All our testers said that their skin felt more hydrated after using the product, with 90% saying it looked more hydrated as well, and two-thirds reporting that their skin still felt moisturised over 12 hours later. **
With ingredients like Pro-vitamin B5, Vitamin E and Glycerin, it's light and gentle; "It was really nice and didn't affect my sensitive skin," said one respondent, "Great texture, not too perfumed," said another.
All Simple products contain no perfume or colour-which are common causes of skin irritation, making them suitable for even the most sensitive skin.
Little surprise then that 94% of our respondents said that they were going to buy Simple Kind To Skin Hydrating Light Moisturiser following the trial. ** And perhaps even less surprise that it's a UK bestseller! As Caroline Frazer, Simple Skincare Expert and Celebrity Make-Up Artist says, "Why buy expensive creams when this does the trick!"
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Simple Kind to Skin Hydrating Light Moisturiser costs £2.99.
* Symphony IRI Group UK non-medicated facial skincare units 52 w/e 25th February 2012.
** Based on a trial of 50 women from allaboutyou.com and handbag.com