The male fragrance industry is a lucrative business. Sales rise each year as more and more scents for the gents launch. Still, as much as we like our man to smell good we can't help but lust after the advertising campaigns which capture some of the hottest men in showbiz smouldering on yachts and emerging from the surf. Just how we like our men by the way.
Beckham, launching his new fragrance Instant Ice this month, poses with his come-hither stare and manly stubble but sadly not much skin. While model Ben Hill works the all-American man look, in this new campaign for the Calvin Klein Eternity Aqua, with piercing blue eyes and slicked back hair. Go on, look back at the picture - take as long as you need!
So in order to make this week a little more fun we're asking you - does Becks still rule the advertising roost? Does he still do it for you or is new Calvin Klein pin-up Ben more your style? Obviously these men might never become ours, but a girl can dream can't she?!
We know what we think. Leave your comments below.
David Beckham Instant Ice from £14.95, Boots nationwide. Calvin Klein Eternity Aqua, £28, nationwide from May.
Join the beauty debate here:
Who looked best of the red carpet Kylie or Dannii Minogue?
Has Lady Gaga taken her make-up addiction too far?
Would you take beauty to the extreme and dye your vagina?
