Beyoncé's first fragrance is said to embody the persona of the R&B singer: a glamorous and talented woman full of determination.
Speaking about the launch, Beyoncé said,
"For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power."
The new fragrance, which is yet to be named, is scheduled to launch in 2010.
Check out everything about London Fashion Week here.
Vote in our handbag.com beauty awards 2009 and be in with a chance to win £250 worth of beauty goodies!
Celebrity transformations - Jennifer Aniston goes from TV star to red carpet queen.
