The L'Oreal team claimed that Brosnan's self-assurance, allure and ‘understated' virility made him the ideal man to front their skincare range. Even in the day of the metrosexual, to be the male face of well, a face cream is still a rare occurrence. So, we can only concur that Pierce really is the most masculine of men and happy to tell our fellas that the ‘future of your skin is in your hands.' Whether they listen or not is indeed another matter entirely. Good effort though, 007.