Beauty may be a female dominated industry with companies falling over themselves to sign up Hollywood's hottest new starlets set to grace the silver screen but now it seems the men are getting in on the action too. No longer happy to sit by and watch the ladies preen and pamper themselves, men also want products that leave their skin super soft and smelling delicious and they aren't afraid to tell it to the world -  via the lucrative world of beauty endorsements of course...

Here are our top 10 guys that stepped into the beauty arena in 2008....prepare to get flustered!