Beyoncé to release first ever fragrance
Beyoncé has joined forces with Coty to design and release her first fragrance for women.
Beyoncé's first fragrance is said to embody the persona of the R&B singer: a glamorous and talented woman full of determination.
Speaking about the launch, Beyoncé said,
"For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power."
The new fragrance, which is yet to be named, is scheduled to launch in 2010.
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