#HandbagHero No7 Protect & Perfect Intense Serum

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The classic anti-ageing serum gets a reboot to tackle wrinkles more effectively.

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What does No7 Protect & Perfect Intense Serum do?


We all know No7's classic Protect & Perfect Serum, that was so popular when it launched in 2007 that it sold out immediately.

Its new version, No7 Protect & Perfect Intense Serum, promises to be a lot better. In fact, No7 are so confident it's better than the old one that they are discontinuing it completely.

So what's this new version? It's for anyone who wants to tackle the first signs of ageing in the skin, ie. fine lines that start appearing between the ages of 25 - 35.

The new formula is a cocktail of Matrixyl 3000 Plus (to repair skin elasticity), Salicylic acid (to tackle blemishes), antioxidents and rice peptide and alfalfa complex (to protect collagen).

A whopping 79% of women who tried it for the first time said they saw a difference, while 86% of women who were using the old version of the serum said they'd switch to this one after seeing results in just four weeks.

Why we love it


The science bit is all well and good, but what did we really think of it? We've only been using it for two weeks, and have noticed a slight improvement of the fine lines on our forehead. So we can imagine the results in a few weeks' time.

We love the lightweight texture, designed to be applied under your usual day and night moisturisers without leaving your skin greasy. Skin feels soft after application and the scent is nice and subtle. A definite all-rounder.

Where to buy it


No7 Protect & Perfect Intense Serum (£23.95) and No7 Protect & Perfect Advanced Intense Serum (for women aged 35+, £24.95) will be available online and in-store at Boots from Wed 14 May.

#HANDBAGHERO IS THIS NO7 PRIMER THE BEST YET?

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