Victoria's Secret model's Brazilian hair treatment revealed

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Victoria's Secret model Barbara Fialho has revealed that she burns her split ends off using a new Brazilian treatment called Velaterapia. Would you do that to your crowning glory?

Barbara Fialho - Laces and hair salon brazil - burning split ends - velaterapia laces - would you burn your hair - beauty news - beauty bag - handbag.com

© Getty - Handbag

Ever wondered how those Brazilian supermodels, get their hair looking so damn good, while we're stuck with split ends?

We try and avoid looking at all those quiffs and fauxhawks on the World Cup players and instead admire all those covetable waves of the WAGs and female fans.

Well, the secret's out.

Apparently, Victoria's Secret model, Barbara Fialho swears by a treatment called Velaterapia, a procedure which involves burning (yes, burning) off split ends with a naked flame.

This is a thing, we hear you cry?

Offered at Sao Paolo's Laces and Hair Salon, according to reports, Alessandra Ambrosio and Isabeli Fontana are also big fans.

The salon's website says the treatment's for dyed hair, straightened hair and hair that need a deep repairing process and here's how it's done.

"...a flame cauterizes the hair, leaving behind a passage of nutrients to its interior, removes split ends and the impermeability of the hair caused by brushing and other chemicals."

Barbara Fialho - Laces and hair salon brazil - burning split ends - velaterapia laces - would you burn your hair - beauty news - beauty bag - handbag.com

© Getty - Handbag



Also endorsed by local beauties, Vogue Brazil editor Victoria Ceridono told Fashionista:

"It's unbelievable. You don't get shorter hair, but if you touch the treated side it feels so much smoother and healthier!"

Taking 3 hours to get done, Fialho says it's actually gentler than the alternatives.

Nobody's actually mentioned what it smells like though...we dread to think.

Would you burn off your split ends with this treatment?
Absolutely. Anything to get rid of the wretched things.33.33%
Maybe but I'd need to know more about it...38.89%
No way. No one touch my crowning glory with fire. 27.78%

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