Marc Jacobs launching new Daisy perfume with Sofia Coppola

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Marc Jacobs is launching a new perfume in the Daisy line, called Daisy Dream. Plus, Sofia Coppola's directing the new ad and we're itching to see it.

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© Marc Jacobs



Who does Marc Jacobs call up when he needs an inspiring, dreamy ad campaign for a new fragrance?

Sofia Coppola, of course.

The designer and the director are pretty much besties, so it's a simple answer it would seem.

Sofia directed his last campaign for the original Daisy on the run up to Christmas so the two are pros at collaborating.

The new fragrance is set to launch in July so we've got a bit of time to twiddle our thumbs...

But, but we need to smell it now, dammit.

Will Sofia's ad be worth the wait? We really hope so.

Check out their last ad collab while you anticipate the new one:



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