Alicia Keys announced as face of new Givenchy perfume

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Givenchy has just unveiled the ad campaign featuring Alicia Keys as the face for their new fragrance Dahlia Divin. Move over Amanda Seyfried...

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© Givenchy



Earlier this year, Alicia Keys was announced as the face for Givenchy's new fragrance.

And the ad has just been unveiled - doesn't she look pretty?

The exciting deal for Givenchy's Dahlia Divin fragrance marks the first-ever beauty contract for Alicia, with her campaign for the soon-to-be revealed perfume set to launch in September.

Parfums Givenchy's Global President Thierry Maman recently said:

"Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected. We very much look forward to working with her on an exciting new perfume project."

Gush.

We want to know what the fragrance smells like now please.

Expressing her extreme delight at being picked up by the fash fave, Alicia tweeted:


And today, she let us in on who the fragrance is aimed at: "AK x Givenchy. #DahliaDivin. For my modern day goddesses!!! ;-) Shine without inhibition!!!"

We're shining, Alicia.

So long Amanda, there's a new Givenchy favourite in town...

Thoughts? Tweet us @handbagcom

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