Create your own perfume at the Selfridges Fragrance Lab

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The Fragrance lab analyses your personality and tastes to get you the perfect perfume. It's all very scientific.

perfume lab at selfridges lets you find perfect perfume - picture of beauty project campaign - beauty bag - handbag.jpg

© Selfridges

Hands up if you've ever bought a perfume on an impulse only to find out it didn't smell as nice at home?

Well that could be a thing of the past thanks to Selfridge's brand spanking new Fragrance Lab, part of the store's beauty project.

The Fragrance Lab isn't any old lab, it helps you find the perfect perfume for you.

How we hear you ask? That's the fun bit. It starts off with an iPad asking you to pick images and statements that best reflect you.

Once your character profile is assessed, you walk through various rooms sniffing random objects such as books, drawers and jars.

There are tubes of coffee beans between each room too to neutralise nostrils so your nose doesn't get confused with smells. You even get an audioguide for the full sensory experience.

At the end, based on your personality and what smells you like, you're paired with one of the dozens of scents by perfumers from Givaudan.

The experience, including the bottle of perfume, costs £65 and is available until 12 June. Early Christmas present perhaps?

Will you test The Fragrance Lab? Tweet us @handbagcom

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