Nicole Scherzinger did it on X Factor, Georgia Jagger did it at the Rimmel 150th birthday party, and even Christina Aguilera dipped her toe in while filming The Voice USA.
With crimping, frizzed waves, corkscrew curls and high volume styles all hitting the Fashion Week runways too, you can bet your bottom dollar big hair set to get even, erm, bigger.
Are you in? How far will you go?
CELEBRITY TREND: BLUE EYE MAKE-UP FOR PARTY SEASON
60S HAIR & MAKE-UP FOR PARTY SEASON
MORE HAIR & BEAUTY NEWS