One Direction cemented their place in the popstar hall of fragrance fame last night, with the release of their debut perfume Our Moment.
Joining the likes of Britney Spears and Jennifer Lopez who currently own the celeb scent market, Harry, Liam, Louis, Zayn and Niall revealed their 'playful fruity floral fragrance' blended to reflect the 'essence of One Direction.'
A year in the making and a made up of fresh fruits (pink grapefruit, red currants), seasonal flowers (jasmine, frangipani) and warm musk, the scent is set to launch exclusively into Harrods 25 August, before rolling out nationwide 9 September.
So what do the lads think of it? "It's been a long and exciting process and we're really proud to have made a One Direction fragrance," said Harry Styles.
While Liam Payne insightfully added, "We love the idea behind a fragrance as you mix individual scents to create something so much better!"
Sounds like they've become quite the perfumers eh?
The One Direction fragrance range includes a body lotion (£14), shower gel (£12), and eau de parfum starting at £21.
Will you be getting involved?
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