Alexa Chung is the new face of L'Oreal Professionnel INOA Colour

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Alexa debuts new glossy brunette locks in first campaign shot for L'Oreal...

Alexa Chung for L'Oreal Professionnel INOA Colour


Alexa Chung has been revealed as the new ambassador for L'Oreal Professionnel INOA Colour.

Fronting the ammonia-free, in salon colourant - which launches in new mocha shades this April - Alexa will become the first ever face of the product.

With her former brunette bob now grown out to shoulder length, Alexa's locks have been looking oh-so-glossy lately.

Talking about her new ambassador role, Alexa said, "I am delighted to be working with such an iconic brand. L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I'm really excited to join the team."

Giving her locks the INOA Colour treatment ahead of the new campaign shoot, colourist Jose Quijano from Neville Hair & Beauty used a combination of shades from the new Mocha SS13 collection on Alexa.

"INOA MOCHA shades are the perfect colour choice for Alexa. The results are brilliantly polished and with natural multi-tonal reflect which suit her style!" says Jose.

Agreed! We're loving Alexa's rich brunette shade, are you?

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