BEHIND THE SCENES: Beyoncé unveils her new fragrance Pulse NYC

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Watch Bey take control of her new campaign shoot and sing to us via a perfume bottle...

Beyonce behind the scenes Pulse NYC
Though we're all still reeling from her Super Bowl performance, Beyoncé seems to have moved onto other things already - like the ad campaign for her new fragrance Pulse NYC.

Giving us a sneak peek behind the scenes of her New York based shoot, the star gets dolled up in sparkly frocks, talks us through her inspirations and gets a little carried away with a mic/perfume bottle.

Check her out...



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