You probably thought that it ended years ago but cosmetic testing on animals is widespread in Europe. Until now.
After over 20 years of campaigning, ethical beauty retailer The Body Shop and non-profit organisation Cruelty Free International have finally seen their efforts come to fruition with the announcement that the import and sale of animal tested cosmetic products and ingredients is to be banned in the EU on March 11 2013.
From that date, anyone who wants to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. This includes toiletries and beauty products from soap to toothpaste.
It's been a slow and very long road to get animal testing banned in Europe. Here's the timeline:
1898 - The British Union for the Abolition of Vivisection (BUAV) was founded to campaign against all forms of animal testing
1973 - The BUAV first brought the issue of cosmetics testing on animals to public attention
1990 - The BUAV established the European Coalition to End Cosmetics Tests on Animals (now the European Coalition to End Animal Experiments – ECEAE) an alliance of leading European animal organisations formed for the purpose of ending animal tests for cosmetics in the EU
1991 - The BUAV and ECEAE organise an international march and rally in Brussels and an iconic, larger than life 'laboratory rabbit' Vanity tours countries across Europe to urge MEPs to vote to end animal tests for cosmetics
1993 - The Body Shop embarks upon a European-wide campaign to end animal testing for cosmetics in the EU
1996 - Anita Roddick, founder of The Body Shop, joined members of the ECEAE, MEPs and Chrissie Hynde in presenting a petition containing 4 million signatures to the European Commission to end animal testing for cosmetics
2004 - A ban on animal testing of finished cosmetic products (but not ingredients) was imposed in Europe
2009 - Testing of cosmetic ingredients on animals anywhere in the EU is made illegal, as was selling or importing into the EU any animal tested ingredients to be used in cosmetics. However, three animal tests were made exempt in order to allow non-animal tests to be validated
2011 - The BUAV and its European partners launch the No Cruel Cosmetics campaign to call for the import and sales ban to be implemented in 2013 as planned without delay or derogation
2012 - The Body Shop supports the launch of Cruelty Free International by the BUAV. Together, they campaign for a global ban on animal testing for cosmetics
2013 - a complete ban on animal testing for cosmetics is implemented in the EU starting March 11
So what do you think? Are you happy about the ban? Leave a comment below to be in with a chance of winning a £100 goodie bag
BODY SHOP BODY BUTTERS ARE 21 YEARS OLD!
RIHANNA SHOWS OFF SHORT NEW HAIRSTYLE IN HOT RED
KELLY BROOK DOES A VICTORIA BECKHAM IN FRESH WHITE ROBE