Oh autumn, you vampy thing!
Whether it's the Twilight effect or a runway influence, vamped up shades of black cherry, dark berry, merlot, bergundy and damson are seeping their way into beauty bags everywhere.
From Cheryl Cole and Miranda Kerr's perfect purply pouts, to the nails of both Mille Mackintosh and Nicole Scherzinger, celebs are nailing the trend du jour.
So will you be joining in? Check out this lovely lot for some delectable inspiration...
CELEBRITY TREND: WINTER 2012'S FLORAL GLAMOUR
CELEBRITY TREND: GLAM YET GIRLY PINK LIPS
CELEBRITY TREND: 2012'S AUTUMNAL RED LIPS