Cheryl Cole explains her blonde hair with L'Oreal advert

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Cheryl Cole finally reveals why she dyed her glossy brown hair bright blonde. No Simon Cowell, it wasn't for you and the big X Factor shakeup. Cue the spokesmodel of L'Oreal Paris Feria Go Extreme.

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© Instagram / Cheryl Cole

Thought Cheryl Cole's blonde hair was all in aid of her major X Factor comeback? Sorry Simon Cowell, it seems not. The former Girls Aloud singer revealed her very blonde new L'Oreal Paris hair advert on Instgram.

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© Rankin for L'Oréal Paris Féria Go Extreme



Having gone blonde - with fashionable dark brown roots of course - for L'Oreal's new Féria Go Extreme hair dye collction, Cheryl promised to tell us whether blondes really do have more fun when she first revealed the 'do back in February.

Her answer? "The thing I love most about being blonde is that you feel you can have more fun, there's that famous quote 'blondes have more fun' and I think they do!" Gah we knew it.



Reckon you'd swap brunette for blonde like Cheryl? Tweet us @handbagcom

Cheryl is the Spokesmodel for L'Oréal Paris Féria Go Extreme collection, available in three shades from Boots.com RRP £6.99.

Campaign Make-up by Val Garland using L'Oréal Paris True Match foundation, Hair by Wendy Iles using L'Oréal Paris Elnett and nails by Marge Christodoulou using L'Oréal Paris Colour Riche nails.

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