New Burberry perfume will smell like classic trench coats?

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Burberry has revealed more details of the Kate Moss and Cara Delevingne campaign. It's for a fragrance called My Burberry, which has been inspired by the classic trenchcoat.

cara delevingne and kate moss for burberry - new perfume - iconic models - handbag.com

© Instagram / Burberry

While Burberry's Kate Moss and Cara Delevingne ad campaign has everyone excited on a visual level, fresh details are set to get your brain, nose and fashion sense keen for the new My Burberry perfume too.

Talking to WWD, Christopher Bailey has revealed that Kate and Cara will be fronting Burberry's most iconic scent yet, which takes it cue from the brand's famous trenchcoat.

"It is our iconic trenchcoat fragrance. Because My Burberry is the first and only fragrance to draw its inspiration so directly from the Burberry trench, it has to be the true embodiment of our brand — in scent, in design and in attitude."

But forget the smell of musty raincoats, this trench scent is all about classic Burberry women, the ideas behind the trenchcoat and 'the smell of a London garden after a rain shower'.

Christopher Bailey is calling My Burberry 'a trench coat in a bottle', and it's getting us pretty excited. What about you?

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