Straight hair is back ladies, and it's all looking a bit 90s.
Don't worry though, no one is bringing back those God awful face strands; loose, easy and relaxed is the way to go.
At both Felder Felder and Daks we noticed the models sporting a very specific swoop side parting across the forehead - this is a gentle take on 90s minimalism.
The hair stylist at Daks explained that the new way to approach the straight look is by taking bits of your hair and using your fingers.
This isn't about poker straight, "geisha style" looks.
Felder Felder added a lose tied low pony but, like Daks, product was used sparingly and hair was tucked behind the ears.
Whistles achieved a similar look with a serious blow dry and three applications of thickening spray.
And once again the hair was kept firmly behind the ears; strength was put into the sides so it could be pushed back at the roots.
So, pick your parting and go forth and straighten ladies.
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