The 90s minimal hair trend taking over London Fashion Week for Autumn/Winter 2014

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The 90s revival is still well and truly going strong and when it comes to hair, straight, easy and swept to the side is the way to go.

Felder Felder - 90s minimalism hair trends - london fashion week - autumn winter - handbag.com

© Getty - Handbag

We ducked backstage for the first day of London Fashion Week and already we've spotted a hair trend for Autumn/Winter 2014.

Straight hair is back ladies, and it's all looking a bit 90s.

Don't worry though, no one is bringing back those God awful face strands; loose, easy and relaxed is the way to go.

At both Felder Felder and Daks we noticed the models sporting a very specific swoop side parting across the forehead - this is a gentle take on 90s minimalism.

The hair stylist at Daks explained that the new way to approach the straight look is by taking bits of your hair and using your fingers.

daks loreal hair trends - london fashion week - 90s minimalism - handbag.com

© Handbag

Hair mood board at Daks



This isn't about poker straight, "geisha style" looks.

Felder Felder added a lose tied low pony but, like Daks, product was used sparingly and hair was tucked behind the ears.

Whistles achieved a similar look with a serious blow dry and three applications of thickening spray.

And once again the hair was kept firmly behind the ears; strength was put into the sides so it could be pushed back at the roots.

So, pick your parting and go forth and straighten ladies.

London fashion week hair trends - whistles - 90s - minimalism - straight - behind ears -  handbag.com

© Handbag

The sophisticated straight look at Whistles



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