Though Blake has been the face of Gucci Premiere since 2012, a regular on the front row at Milan Fashion Week and nearly always dressed in Gucci at film premieres and the like, the brand has gone with Grace Kelly's granddaughter Charlotte Casiraghi instead.
Yes, Grace Kelly's granddaughter and fifth in line to throne in Monaco, is tough competition we know.
The fashion house's first ever makeup collection, Gucci's new launch will feature eye, face, lip, nail and skin prep products, all due to land in September this year.
Excited to see the Gucci take on makeup? Shocked they've never done it before? Tweet us @handbagcom
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