But a festival-proof bronze can be tough to master in the unpredictable British weather. Cue embarrassing orange streaks staining your best denim cutoffs. Ick.
But fear not! Vita Liberata, the official tanning partner for the V Festival Virgin Media Louder Lounge (aka the hot celeb hang out), have given us their top tips and tricks. Swat up on their expert advice below.
Prepare for all weathers
Avoid wash off tans! Apply your tan the day before the festival if you can, and use an untinted product, so there's no risk of ruining your favourite festival tee. Try Deep or Deeper Deep (RRP £22.50) for a gorgeous golden glow with no transfer guaranteed.
Keep your skin hydrated
Hydration couldn't be more important at a festival. Keep your water intake up, but also remember skin hydration. Vita Liberata Skin Plumping Peptide Mist (RRP £22.50) will ensure your skin stays fresh and bright all weekend long.
Keep your festival glamour simple
Full-on festival glamour isn't easy, so keep it simple. Smooth on Capture the Light (RRP £29.95) for an illuminating skin finish that'll compliment your tan, and ensure you're photo-ready. With added SPF 25, the golden hued finish does more than just look amazing too.
Tweet us your own fake tan tips @handbagcom
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