London Fashion Week SS13: Backstage at Giles with Toni & Guy

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We go from hair test to runway at Giles SS13 with TONI&GUY...

Backstage at Giles SS13
TONI&GUY's International Artistic Director, Indira Schauwecker, took us behind the scenes at day one of LFW SS13, and now she's spilling the beans on the backstage antics at GILES.

Read her hair test to runway report below...

"Sunday 16th September
Giles Deacon's Studio, Truman Brewery, Brick Lane

10am: I arrive at Giles' East London Studio, session kit in tow to work on the hair look for Giles' Spring/Summer 2012 show.

I love visiting Giles' studio; as I walk in I see his team frantically finishing the garments surrounding by his amazing mood boards (I sneakily try to catch a glimpse of the collection...).

We will be using our label.m product range to create the 1990's grunge look, so I set up the 'hair station' with every styling product in the range - all 33 of them!

We test on three models with different products for a really lived in third or fourth day feel, and settle on label.m Volume Mousse, Blowout Spray, Sea Salt Spray and Mud Clay. Movement is also key this season so we opt for a rough dry diffuse.

Giles and stylist, Katie Grand, are really happy with the look so I jump in a cab back to the rest of the team backstage at London Fashion Week.

Monday 17th September
GILES show, Stationer's Hall, Ave Maria Lane

3pm: CALL TIME. we arrive at the show venue and pick up our backstage passes - all Eastenders characters, and we get Kat Slater!

Giles backstage pass


We get backstage and set up our kit before the 44 models arrive, including Cara Delevinge and Doutzen Kroes (aaah!).

6.50pm: We frantically put the finishing touches, loosen the movement and adjust partings before the girls hit the catwalk.

It's been a privilege to work on another beautiful Giles show. The team and I head to the pub to celebrate… until next season!"

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