Already a trend setter as royal baby's Aden & Anais Muslin sells out

 | By  |  Add comment

Only a day old & already making waves in the fashion world...

Royal baby leaves hospital

© Getty - Handbag

And so it begins. The royal baby has caused a shopping storm as new mums rushed to buy the Aden and Anais bird print muslin swaddling cloth he was pictured leaving the hospital in yesterday.

The 100% cotton muslin swaddling wraps are a favourite among celebs like Jennifer Garner, Kourtney Kardashian, Uma Thurman and Sandra Bullock all choosing the cloths for their children.

Soft and versatile, the traditional swaddling cloths 'allows a baby's body temperature to regulate itself naturally helping to reduce the risk of overheating,' reports the shop's website.

As predicted, getting the royal seal of approval is going to be good for sales, as the 'jungle jam' pack of four swaddle wraps this bird print one comes from (priced at £44.95) are sold out and on back order.

Financial experts believe the royal baby is going to have as much impact on consumer spending habits as his mother, Kate Middleton, as parents-to-be rush to buy the same clothes and accessorises.

Kate's polka dot Jenny Packham dress worn at the hospital yesterday reportedly caused the designer's website to crash as women desperately tried in vein to purchase the bespoke design.

It is estimated the economy will get a £247 million boost as a result of baby mania - with people throwing parties, buying commemorative wares and increased tourism.

royal baby swaddling cloth

© Aden and Anais

The Aden & Anais website showing the sold out cloths



KATE MIDDLETON GLOWS IN BABY BLUE JENNY PACKHAM POLKA DOTS

KATE RECOVERS FROM ROYAL BIRTH WITH A PIZZA

BRITONS WILL SPEND £60M ON ROYAL BABY BOOZING
Leave your comments below
0 comments

Loading...

Latest in Baby Bag

You might like

You'll like these too

daily news