After a high profile #FreeTheNipple campaign against social media's censorship of breast feeding photos, Facebook has decreed feeding mothers and women who have undergone mastectomies can post photos on the site.
The move comes after the company agreed photos of this nature are not sexually motivated and should be judged by their context.
Women are already seizing the opportunity and posting pics on Facebook:
Facebook have changed the rules about breastfeeding photos - they're now allowed. So far I have seen three nipples on my timeline.— Elizabeth (@Eliza_Do_Lots) June 12, 2014
The hope is that by allowing these photos, it will reduce the stigma surrounding women breastfeeding in public.
"Like so many other important issues, social media is going to help reach more people very quickly, and everyone will soon understand that shaming women for breastfeeding, for having female bodies, for using them to feed their babies, is not okay," explained parenting blogger Paala Secor.
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