Now that Kate Middleton has gone into labour, we think it's time to shop!
According to the experts, the royal birth is expected to generate a staggering £243 million over the next two months, with at least £80 million being spent on souvenirs.
Now, we don't normally suggest blindly following the crowd, but we reckon a bit of royal baby merch should be in every home across the land. From commemorative mugs and lucky pennies to baby grows and booties - there's something for everyone.
And remember, the royal family themselves have given consent for royal baby merchandise, which means, technically, that terrible tea towel is endorsed by the Queen! Don't mind if we do...
What do you think?
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