Why handbag.com?

As one of the strongest online brands in the UK, handbag.com has an audience of hard-to-reach, busy, professional women and a proven record of delivering outstanding results for our advertisers

·  Work with the market leader
handbag.com is the market leader in the UK women's lifestyle sector, with 27%* brand awareness and 28,479,908** page impressions per month.

·  A responsive audience of 1,322,786** ABC1 women who love shopping
Our audience of 25-45 year old women visit handbag.com 3-4 times per
month for an average of 12 minutes per visit. These women value the relevant and
innovative advertising they find on handbag.com, with 56.9%*** saying that
they have made a purchase as a result of information seen on the site. 64%***
would consider buying a product or service after seeing it advertised on handbag.com.

·  Six years of successful online marketing experience
handbag.com has delivered campaigns for over 275 brands since our launch in 1999. Over this time we have built up considerable expertise in communicating online to women in the UK through our work with brands like Estée Lauder, L'Oréal, Debenhams, Versace, Oasis, Marks & Spencer, Ford, Alliance & Leicester, Baileys, Egg, BT, Net-a-Porter,
Boots, Galaxy and Channel 4.

·  Creative solutions to meet your advertising objectives
The handbag.com business development team works closely with our editorial and marketing teams to develop highly creative and innovative promotional opportunities for our client brands. We pride ourselves on the continuous development of new and exciting opportunities for advertisers and we are always happy to work with clients to develop ideas to fit in with our editorial content.

·  A way to reach busy professional women
88%**** of handbag.com readers work full or part-time and their average household income is £37,301**** – the highest figure for a women's lifestyle site. Our readers access handbag.com throughout the day as a break from their busy routines. Advertising on handbag.com gives you the opportunity to reach women at
these key times when other media cannot.

·  Join the ranks of these top brands!
When you advertise with handbag.com you can be confident that you are in the company of great brands like Estée Lauder, Volkswagen Beetle, BT, Oasis, Persil, Müller, Boots, Marks & Spencer, Abbey National, HSBC Bank, British Airways, Samsung, Versace, Ford Focus and Chanel, to name a few.

* Internet Monitor BMRB, Jan 2004
** ABCe audited figure, September 2005
*** Lifestyle survey 2003
**** Forrester UK Internet User Monitor, June 2005