Hearst Digital Adspecs

Below are details for Advertisers and Agencies regarding creative specifications required to advertise on Hearst Digital.

Basic Advertising Specs

-Please always supply a static or animated gif back-up to any Flash file.

-URL link - Please supply the click through/tracking URL when sending creatives.

-The 300x125 promos apply for AllAboutYou.com and GoMamaToday.com and 134x112 for Handbag.com

-Leaderboards apply for AllAboutYou.com, GoMamaToday.com, Getlippy.com and Handbag.com

Dynamic Advertising Specs

-All dynamic advertising must be user activated via a roll over and have a visible close button.

-Any sound must be set to OFF as standard, and be user activated to turn on if required.

-Overlays must time out after no more than 15 seconds.

-Page Peels can be activated via a peel on the right or left hand side of the page - no larger than 50 x 50 pixels.

Competition / Advertorial Specs

Newsletter
Text Link - Max text 120 characters including spaces and headline
MPU Creative - Only Gif formats, static or animated

Shockwave Flash Files
Information for Creative Agencies and Designers: Please adhere to the below link for set-up instructions prior to supplying flash files to handbag.com enabling handbag.com to count clicks and serve flash files Go to: http://www.macromedia.com/resources/richmedia/tracking/designe rs_guide/

To assign a clickTag for your advertisement The following click commands needs be code to go into Button Action of the swf files,enabling click counting:


For Handbag.com, Allaboutyou.com, Gomamatoday.com, Getlippy.com
on (release) {
getURL (_level0.clickTag, "_blank");
}


and the rest of the sites:
on (release) { if (clickTAG.substr(0,5) == "http:" ) {
getURL(clickTAG,'_blank');
}
}

Note: "_blank" is included to ensure click opens up in a new window.
Please also supply:
1. .swf file formatted as per the above link
2. Default gif (for users who do not have a flash plugin)
3. Click through url

Dynamic Advertising
Please note: For more information regarding Hearst Digital's acceptance of Rich Media advertising including: Shockwave Flash, HTML, Tangozebra including; (Toast/Overlayz and Tranzitionals), Interstitials, Unicast Superstitials, Eyeblasters, Dynamic HTML and Eyewonder contact the Hearst Digital prior to sending creatives.

For all information on Eyeblaster specs and regulations, please visit http://origin.www.eyeblaster.com/knowledge/rich_media_formats/

For all information on Tangozebra specs and regulations, please download http://ad.uk.tangozebra.com/00003046/ServingTZformats/ser ving_TZ_formats.pdf

All creatives will be tested and checked for compatibility prior to site approval and go live. Agencies, please note handbag use Dart for Publishers version 5.0 and Interstitial advert delivery is enabled.

3rd party serving
Please send advert tags/fragments/locations to Diamantis or Corin Baird at the email addresses below. Also supply click thru URL and login password to handbag.com for viewing 3rd Party reports. handbag.com have Interstitial advert delivery enabled.

Creative deadlines
For Gifs or 3rd party served creatives please allow up to 3 working days prior to campaign start date. For Rich Media creatives please allow up to 5 working days prior to campaign start date.

Contact
For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact the Traffic Manager, Diamantis on 020 300 44031. Alternatively contact Susannah Pool on 020 300 44030. For more details regarding advertising rates and available inventory contact the Sales team on 020 300 44000.

Contact: Hearst Digital, 5th Floor, 7 Swallow Place, London W1B 2AG, Tel: ++44(0) 20 300 44000 Mail: sales@hearstdigital.co.uk Company Registration No. 3819979 VAT Reg No. 7592008