About us

handbag.com Limited was launched in October 1999. In October 2006 handbag.com became part of the Hearst Digital Network, the digital publishing division of The National Magazine Company Limited(NatMag).

handbag.com Limited was launched in October 1999. In October 2006 handbag.com became part of the Hearst Digital Network, the digital publishing division of The National Magazine Company Limited (NatMag). handbag.com is wholly owned by NatMag. It was the first women's website to launch in the UK and is currently this country's market-leading lifestyle site.

handbag.com aims to provide a glossy, stylish take on matters that women love like fashion, beauty, celebrity, gossip, going out and staying in.  The site includes expert insight, discussion forums, comment and email, plus tips and articles on everything from fashion to sex and diet.  handbag has renowned expert writers and a breadth of coverage that have established its reputation as the leader in a crowded field.

The typical handbag.com user or "handbagger" as she callers herself is aged between 25 and 45, with a median age of 32.  She is likely to be ABC1, and either married or living with a partner in the home she owns.  In her spare time (of which there is little!), she enjoys going out to places like the cinema and her local wine bar, browsing the internet and reading magazines - particularly the women's and home improvements titles.  There'll be a bottle of good quality wine in her weekly shop, and she is constantly on the search for a good book.  As a voracious shopper, she purchases by mail order and online as well as, of course, regularly in the high street.

She visits handbag.com three times a month, on average, for tips and advice about a future purchase or for inspiration, stopping off to read her horoscope, and do a quiz, vote, or both. She'll definitely visit fashion and beauty, pop in to check out the latest celebrity gossip, and have a look at the handbag specials to see what seasonal goodies handbag has put together for her - diet when she is thinking of detoxing, gift ideas when she's about to set off shopping and careers as she is about to pack it all in to follow her entrepreneurial dream.  handbag is full of ideas and inspiration and is always delivered in an upbeat, spirited and intuitive tone.

User data

Latest ABCe compliant audit: May 2007

Unique users per month: 1,452,290

Unique page views per month: 22,044,640

Photos

All photographs on handbag.com are copyright protected and must not be downloaded. Photos are sourced from our partners at www.gettyimages.com, www.wireimage.com and www.bigpicturesphoto.com

Hitwise

handbag.com has been awarded the Number 1 womens lifestyle website for 2007!

handbag.com has qualified for a Hitwise Top 10 Award in the beauty, fashion and lifestyle website categories.

Websites we love

Visit the websites we love and get in touch if you think we'll love yours too.

Handbag.com Limited - Registered office: 72 Broadwick Street, London, W1F 9EP. Registered Company Number: 03819979.